B R A N D I N G

Overview

For the commercial home security company, Family Defense Network, establishing a brand identity that resonates with tradition and embodies American family values was paramount.

The main concept of the brand draws inspiration from the fusion of a shield and a tower. This design choice symbolically merges the notions of trust and protection, aiming to instill a sense of security in the consumer's mind.

The brand's color palette, featuring deep blue and gray, was chosen to reinforce a sense of reliability and trustworthiness. Additionally, these colors reflect the company's commitment to conventional family values, further solidifying the brand's identity and its appeal to its target demographic.

Supporting American Families

At the heart of Family Defense Network's brand personality lies "The Caregiver" archetype. This characterization aligns with the company's dedication to safeguarding American families, particularly those residing in the Midwest, through a comprehensive suite of protection services. These services encompass surveillance home video, alarm systems, and broader security solutions, all designed to foster a safe living environment.